Top 10 Picks of Expo West 2015: #9

We’re back with more top picks from Expo West! Onto #9

#9 Top Pick Expo West 2015

For those who need or want to be gluten-free, you’ve probably suffered through some mouthfuls of bad, albeit free from gluten, breads, pastries, and pancakes. Dense with a very unique (aka strange) texture and taste, they not only lack flavor but also nutrition with a lot of nutrient-poor flours such as cornstarch, potato flour, sweet rice flour and tapioca flour. Zero yum factor and zero fiber make for a sad Michaela.


Cup4Cup Wholesome Gluten Free Flour

Enter Cup4Cup. In case you want to know a little more about me, I used to read every book that came out on food and restaurants. I wanted more than anything to go to Chef Thomas Keller’s French Laundry and linger over a multi-course meal crafted by the best chef. Short story: that never happened. Happy ending: Chef Keller co-founded Cup4Cup with Lena Kwak, the first Research and Development Chef at The French Laundry, and brought happy gluten-free (and wholesome!) baking to my kitchen with their Cup4Cup Wholesome Flour.

Cup4Cup Chef Keller and Kwak


Gluten Free Flour…But You’d Never Know It

Their name and tagline say it all. Cup4Cup means you can substitute it one-to-one for typical all purpose, or in this case whole wheat, flour. No complicated conversions or alterations in liquids, baking powder/soda. Nope none of it. Easy peasy as they say. Actually I think I’m the only one who says that.

And you’d really never guess it was gluten-free. The texture is fabulous, which is saying a lot if you’ve taste tested a bunch of GF “goodies”, and the wholesome flour surprised me with the amount of flavor.

This is the kind of quality you would expect from Chef Keller!

Cup4Cup Logo

Fiber + Gluten Free

As a dietitian, it’s a given that fiber and I are friends. Which is why gluten-free flours with 0 fiber are unfriendly to me. So when I saw Cup4Cup Wholesome Flour with a whopping 4 grams of fiber per 1/4cup, I made a new friend. The secret to all this fiber comes from brown rice flour, flaxseed and rice bran which you can see speckled throughout the flour. These ingredients also give a nutty, what I would call “wholesome” (original, eh?) taste to the flour.

Cup4Cup Wholesome Flour


Wholesome Cup4Cup Mix

P.S. There is also a Wholesome Vanilla Cake Mix. Add eggs, milk (or substitute) and coconut oil and you have a two-layer cake or 24 cupcakes. This is still a dessert with a good amount of sugar but great for gluten-free birthdays or celebrations. I just made it for my brother’s b-day. Happy Birthday Brother!

Cup4Cup Wholesome Vanilla Cake Mix


P.P.S. Cup4Cup Wholesome is Dairy-Free and Non-GMO.


Recipes, Etc.

Find fun ways to use Cup4Cup Wholesome Flour on their recipe page, stay connected on Facebook, Twitter,




Top 10 Picks of Expo West 2015: #9

Top 10 Picks of Expo West 2015: #10

Top 10 Picks of Expo West 2015: #9

Top 10 Picks of Expo West 2015: #8

Newer post

Post a comment